DoubleAM, Singapore's AI automation and marketing agency, has partnered with SME Marketing Solutions to help local businesses adopt WhatsApp commerce, AI-powered automation, and CRM systems. DoubleAM serves as the post-training implementation partner, building customised automation systems tailored to each business's operations. Eligible participants may qualify for government training subsidies of up to 90%.
What is the DoubleAM x SME Marketing Solutions partnership?
SME Marketing Solutions delivers a structured WhatsApp Commerce training programme that teaches AI automation, WhatsApp marketing, and CRM skills. DoubleAM is the post-training implementation partner — the team that takes what participants learn in the classroom and turns it into a working system inside their business.
This means DoubleAM builds the actual automation infrastructure after training is complete. That includes customised operational workflows, automated lead follow-up systems connected to advertising platforms, AI-powered chatbots trained on each business's products and services, and sales funnels that run without manual intervention.
What DoubleAM builds for businesses after training
Automated lead follow-ups from advertising platforms
When a business runs ads on Meta, TikTok, LinkedIn, or Google, leads often go cold because follow-up is too slow or inconsistent. DoubleAM builds automated workflows that capture leads the moment they click through an ad and immediately trigger personalised WhatsApp follow-up sequences.
Custom AI chatbots trained on your business
DoubleAM trains AI chatbots on each business's specific products, services, pricing, and frequently asked questions. These bots handle incoming enquiries around the clock, qualify leads based on custom criteria, and route high-intent conversations to the right team member.
Sales funnels and onboarding automation
DoubleAM builds end-to-end sales funnels that guide prospects from first contact to conversion. For onboarding, automated sequences collect client details, send welcome messages, deliver relevant documents, and trigger internal team notifications — all without manual data entry.
Loyalty systems and customer portals
Beyond acquisition, DoubleAM builds custom loyalty systems and user portals that keep existing customers engaged. These include referral tracking, reward point automation, personalised offers based on purchase history, and self-service portals.
Automated review collection
DoubleAM automates the review collection process, sending timed WhatsApp messages after a transaction that guide satisfied customers to leave Google reviews or testimonials.
Who should attend the WhatsApp Commerce training
- SME owners and business leaders looking to scale through WhatsApp automation
- Property agents and real estate professionals managing high volumes of enquiries
- Insurance agents and financial advisors who rely on personal outreach
- Marketing and digital marketing professionals managing lead generation
- Sales and business development teams seeking higher response rates
- E-commerce and social commerce professionals
Why this matters now
WhatsApp messages have open rates above 90%, compared to roughly 20% for email. Click-to-WhatsApp ads are becoming one of the highest-performing ad formats on Meta platforms. And businesses that respond to leads within minutes consistently report two to four times higher conversion rates.
Singapore's government continues to expand support for businesses adopting AI and digital tools. The DoubleAM and SME Marketing Solutions partnership combines structured training with hands-on implementation, so businesses do not just learn about automation — they actually deploy it.