Meta's per-message pricing for Singapore
DoubleAM delivers WhatsApp Business API through GoHighLevel for $30.90 SGD/month: $19.90 for platform access and $11 for WhatsApp Business API access and coexistence. Per-message charges are passed through at Meta's direct rates with zero markup.
Since July 2025, Meta charges per template message delivered. Free-form replies within a customer-initiated service window remain free and unlimited.
Singapore rates (current as of April 2026)
| Message type | When it's charged | USD per message | SGD (approx.) |
|---|
| Marketing | Promotional template | $0.0732 | ~S$0.07 |
| Utility | Transactional template (outside service window) | $0.0113 | ~S$0.02 |
| Authentication | Verification code | $0.0113 | ~S$0.02 |
| Service | Customer messages first, you reply within 24h | Free |
What this looks like at scale
| Monthly volume | Message mix | Estimated monthly cost (SGD) |
|---|
| 500 templates | 200 marketing, 200 utility, 100 service | ~S$18 |
| 2,000 templates | 800 marketing, 800 utility, 400 service | ~S$72 |
| 10,000 templates | 4,000 marketing, 4,000 utility, 2,000 service | ~S$360 |
BSP platform fees compared
| DoubleAM (via GHL) | SleekFlow | Moobicast | Advergreen |
|---|
| Platform cost | $31/mo SGD | From $79/mo USD (~$107 SGD) | Custom quote | Custom quote |
| Per-message markup | None — Meta's direct rates | Yes | Yes | Yes |
| Setup & management included | Yes — chatbots, CRM, automations | No — self-serve | No — self-serve | Partial |
| AI chatbots | Included | Add-on | Add-on | Not offered |
| Time to go live | 2–3 weeks (done for you) | Self-setup | Self-setup | Varies |
| Transparent pricing | Yes — GHL platform cost shown | Tiered plans | Contact us | Contact us |
Prices as of July 2026. Competitor pricing from their public websites.
Total cost of ownership: the full picture
Path 1: BSP self-service
| Cost item | Typical range (SGD) |
|---|
| BSP platform (monthly) | $105 to $400/mo |
| Meta message charges (monthly) | $18 to $360+ |
| Chatbot/automation setup | You build it (your time) |
| Year 1 total (est.) | $1,600 to $11,000+ |
Path 2: Cloud API with in-house developer
| Cost item | Typical range (SGD) |
|---|
| Custom app development | $7,000 to $27,000+ (one-time) |
| Hosting and infrastructure | $50 to $200/mo |
| Ongoing maintenance | $500 to $2,000/mo |
| Year 1 total (est.) | $14,000 to $60,000+ |
Path 3: Implementation agency (like DoubleAM)
DoubleAM provides the GoHighLevel platform and WhatsApp Business API access for $30.90 SGD/month plus Meta's direct usage rates. Our value-add is the done-for-you setup and management of chatbots, automations, CRM, broadcasts, and AI employees. Implementation scope depends on what your business needs. Chat with us on WhatsApp and we'll give you a straight number for your setup.
How to reduce your WhatsApp API costs
- Drive inbound service conversations. Service messages are free. Encourage inbound messages through website chat widgets, QR codes on receipts, and “Message us on WhatsApp” CTAs.
- Segment your broadcasts. Don't blast your entire list with every campaign. Marketing messages are the most expensive category at ~S$0.07 each.
- Send utility messages within service windows. Utility templates sent within an active 24-hour service window are free.
- Use utility templates instead of marketing templates where appropriate. Order confirmations and appointment reminders are utility (~S$0.02) not marketing (~S$0.07).
