PickMeALoan Is Built and Operated by DoubleAM

PickMeALoan is a DoubleAM product

PickMeALoan is a loan comparison and aggregation platform for borrowers in Singapore. We built it, we run the technology behind it, and we manage its day-to-day operations. It's not a client project or a third-party partnership. It's one of ours.

The company behind both brands is DoubleAM AI Automation Marketing Pte. Ltd. (UEN 202521700C), registered at 60 Paya Lebar Road, #07-54, Paya Lebar Square, Singapore 409051. Same team, same directors, same entity. Two brands, one company.

What PickMeALoan does

PickMeALoan helps borrowers find and compare loan offers from legal and licensed loan providers, including banks, financial institutions and licensed moneylenders. Instead of contacting lenders one at a time, a borrower submits a single application and gets matched with lenders whose products fit their situation.

The platform vets every lender it works with. Licence verified, track record reviewed, borrower experience checked. A lender has to meet our standard before it appears on the platform. We call lenders who pass that bar "aligned partners," meaning they share a borrower-first approach: transparent terms, no hidden fees, and competitive rates within the regulated cap.

Borrowers pay nothing. The platform earns a referral fee from the lender when a loan is successfully disbursed.

Why we built it

DoubleAM is an AI automation company. We build systems that take manual work off people's plates. When we looked at how people find loans in Singapore, the process was almost entirely manual: search for lenders, call or visit each one, compare terms yourself, repeat. Nobody was applying automation and AI to make that simpler for borrowers or more efficient for lenders.

So we built it ourselves. PickMeALoan runs on an AI-driven matching engine that handles intake, matching, and routing without a traditional sales floor. That lean setup is deliberate. When we don't load heavy overhead onto lender partners, they don't need to pass those costs on to borrowers. The result is access to more competitive rates within the MinLaw-regulated cap.

The technical side

The platform is built and maintained by the DoubleAM engineering team. The backend handles application intake, deduplication, lender matching and CRM integration. The frontend at pickmealoan.com is a standalone web application (also accessible at pickmealoan.sg). WhatsApp Business API integration handles borrower communication, status updates and document collection. Everything sits on the same stack we use across our other products.

We also built a partner portal where lenders manage leads, track pipeline and review performance. The whole thing is ours, designed, engineered and operated in-house.

Same company, two domains

If you're wondering why PickMeALoan has its own domain rather than sitting on doubleam.com, the reason is simple. DoubleAM is a B2B brand. Our corporate site speaks to business owners looking for AI automation, WhatsApp API, and marketing systems. PickMeALoan is a consumer-facing product. A borrower searching for a loan doesn't need to know about our GoHighLevel agency services or our WhatsApp automation stack. Separate domains let each brand speak directly to its audience.

But the company is the same. Emails from pickmealoan.com and pickmealoan.sg come from the same organisation that operates doubleam.com. The same team answers enquiries on both. The directors, the registered address, the UEN, all identical.

Contact

Questions about PickMeALoan, how the platform works, or the relationship between our brands? Reach us at [email protected] or through WhatsApp on either site.