GoHighLevel Feature Catalog

Every GoHighLevel feature, set up and managed for you

GoHighLevel packs CRM, Voice AI, funnels, calendars, automations, invoicing, reputation management, and dozens more tools into a single platform. The challenge is never the features themselves — it is getting them configured, connected, and working together for your specific business. That is what DoubleAM does. We set up every module below, train your team, and keep the system running.

CaptureNurtureCloseEvangelizeReactivateGoHighLevelFull Lifecycle
Capture

Capture every lead before they disappear

Most leads are lost in the first five minutes. GoHighLevel's capture tools ensure every enquiry — from your website, social media, phone calls, or walk-ins — lands in your CRM with full context and gets an instant response. DoubleAM connects these channels so nothing slips through.

CRM

Centralised contact records, custom fields, tags, and smart lists — every lead and customer in one place.

Voice AI

AI answers inbound calls, qualifies leads, books appointments, and transfers hot prospects to your team in real time.

Forms, Surveys & Quizzes

Drag-and-drop builders for lead-capture forms, multi-step surveys, and interactive quizzes — all feeding into your CRM.

Websites, Funnels & Landing Pages

Full website builder plus high-converting funnels and landing pages with split testing, all hosted inside GHL.

Chat Widget & Conversation AI

Embed a live-chat widget on your site. Conversation AI handles FAQs, qualifies visitors, and hands off to a human when needed.

Call Tracking

Track every inbound and outbound call with recording, duration, and source attribution tied to the contact record.

Inbound SMS & Social DMs

Capture leads from SMS, Instagram DMs, Facebook Messenger, and Google Business Messages in one unified stream.

Social Planner

Schedule and publish posts across Facebook, Instagram, LinkedIn, Google Business Profile, and TikTok from a single calendar.

Missed-Call Text-Back

Automatically text leads who call but do not get through, recovering conversations that would otherwise be lost.

QR Codes

Generate branded QR codes that link to funnels, forms, or booking calendars. Print them on flyers, receipts, or signage.

Ad Manager (Google / FB / IG)

Launch and manage paid ad campaigns on Google, Facebook, and Instagram directly inside GoHighLevel with attribution tracking.

Nurture

Nurture leads until they are ready to buy

Capturing a lead is only the start. The nurture stage keeps every conversation alive across channels, moves deals through your pipeline, and automates the follow-ups that most teams forget. All messages — SMS, WhatsApp, email, social DMs — converge in a single inbox so your team never switches tabs.

Conversations / Unified Inbox

SMS, Messenger, Instagram DMs, WhatsApp, live chat, email, and Google Business Messages in a single inbox for every team member.

Sales Pipelines

Visual kanban boards for your deals. Drag contacts between stages, set deal values, and track revenue through the funnel.

Workflows & Automations

Visual workflow builder with triggers, conditions, waits, and actions. Automate follow-ups, assignments, tags, and notifications.

Calendars

Service calendars, round-robin booking, class booking, and collective calendars synced to Google and Outlook.

Ringless Voicemail

Drop a pre-recorded voicemail directly into a contact's inbox without their phone ringing, ideal for soft follow-ups at scale.

Close

Close deals and collect payment

When a lead is ready, GoHighLevel removes every friction point between “yes” and payment. Lead scoring surfaces your hottest prospects, invoicing and Stripe integration handle the money, and order forms with upsells maximise revenue per transaction. Memberships and courses let you deliver and monetise digital products without a third-party platform.

Lead Scoring

Automatically score contacts based on engagement, page visits, email opens, and form fills so your team focuses on the hottest leads.

Invoicing

Generate and send branded invoices from inside GoHighLevel. Track payment status and send automated reminders.

Payments (Stripe)

Accept one-time and recurring payments via Stripe. Embed payment forms in funnels, order pages, or calendar bookings.

Paid Calendars

Require payment at the time of booking. Consultants, coaches, and clinics can charge for appointments automatically.

Order Forms & Upsells

Two-step order forms with one-click upsells and order bumps built right into your funnels for maximum revenue per visitor.

Memberships & Courses

Create gated membership areas and online courses with drip content, progress tracking, and certificates of completion.

Gift Cards

Sell digital gift cards that recipients can redeem for services or products. Great for salons, clinics, and retail.

Evangelize

Turn happy customers into advocates

Your best marketing channel is a satisfied customer. GoHighLevel automates the ask: review requests go out after every appointment, AI drafts on-brand replies, video testimonials are collected via a simple link, and your affiliate programme runs itself. DoubleAM configures these loops so your reputation grows without manual effort.

Reputation Management

Monitor and manage reviews across Google, Facebook, and more from a single dashboard with alerts for new reviews.

Automated Review Requests

Trigger review request flows via SMS or email after a completed appointment or purchase. More reviews on autopilot.

AI Review Reply

Let AI draft thoughtful, on-brand replies to every review. Approve or auto-publish to keep your response rate high.

Affiliate Manager

Build and manage your own affiliate or referral programme. Track commissions, payouts, and top-performing partners.

Video Testimonials

Collect video testimonials from happy customers with a simple link. Embed them on your funnels and website for social proof.

Communities

Host branded community groups inside GoHighLevel. Share content, run discussions, and keep your audience engaged between purchases.

Reactivate

Reactivate cold leads and dormant customers

Your database is full of people who almost bought, bought once, or went quiet. Reactivation campaigns bring them back with targeted broadcasts, automated newsletter sequences, and AI-generated content. DoubleAM builds these campaigns so every contact in your CRM remains a potential revenue source.

Broadcast Campaigns

Send bulk campaigns via email, SMS, WhatsApp, or Messenger with segmentation, scheduling, and real-time analytics.

Database Reactivation Templates

Pre-built workflows to re-engage cold leads and dormant customers with targeted messaging sequences.

Newsletter Automation

Drip newsletters on a schedule with dynamic content blocks, open tracking, and click-through attribution.

Content AI

Generate email copy, social captions, blog outlines, and ad text using built-in AI trained for marketing language.

Across Every Stage

Built into the entire platform

These capabilities span every lifecycle stage and are available on all GoHighLevel plans.

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FAQ

Common questions about GoHighLevel features

For most SMBs, yes. GoHighLevel consolidates your CRM, email marketing, SMS platform, funnel builder, calendar system, reputation manager, and more into a single login. Some businesses keep specialist tools for accounting or inventory, but the marketing and sales stack is fully covered.

A core setup (CRM, pipelines, calendars, automations) takes two to three weeks. More advanced modules like memberships, affiliate management, or Voice AI are layered on in subsequent sprints. We prioritise the features that will generate revenue first.

Absolutely. Most clients begin with CRM, automations, and calendars, then expand into funnels, reputation management, or AI features once the foundation is running smoothly. You are never locked into configuring everything at once.

Yes. Every DoubleAM engagement includes a hands-on walkthrough of the features we configure. We also provide screen-recorded tutorials specific to your setup, plus ongoing WhatsApp support for questions that come up later.

GoHighLevel works well for Singapore businesses. It supports WhatsApp, SGD payments through Stripe, and international SMS. DoubleAM handles the local configuration: domain verification, sending-reputation setup, PDPA-aware consent flows, and billing in SGD.

Want these features configured for your business?

Message us on WhatsApp. We will scope what you need, set it all up, and train your team — typically live in two to three weeks.

Chat with us on WhatsApp